Learn the New Rules from David Meerman Scott

David Meerman Scott released a revised and updated version of his award-winning book “The New Rules of Marketing & PR”.   This book ties into my goal of  bringing myself current in the online advertising/marketing world so precisely, but admittedly, I never would have come across this title on my own.  Derek Mehraban, my Michigan State University professor for the New Media Drivers License class I am currently enrolled in, suggested it as reading material for our class.  While I am not proud of this, I am usually one of the first in line to sell my text books back at the conclusion of a class.  This will not be the case this time around!  This is a great book!  I find myself frustrated during the reading, but only because I am not currently working in the industry, and therefore cannot immediately implement some of the ideas and lessons he provides.  This would have been great stuff to have while I was still employed!  David talks about blogs, pod casts and online media – all things I had no knowledge or understanding of prior to this class, or reading his book.  It all makes such perfect sense!

Using the Internet has become a must in today’s business world, regardless of your industry.  But that can be very intimidating to those of us that started out using the “old rules” way back when.  David breaks down these areas into simple, concise steps so that anyone reading can clearly understand not only what the various methods are, but how to effectively use them, and continually increase the effectiveness as you go.

Since Derek Mehraban isn’t only a professor, but also a successful marketing professional and business owner, it is safe to assume that he suggested David’s book for a reason.  He uses many of the same ideas and principles outlined in the book, and our New Media Drivers License class has touched on several as well.  By the end of this course and book, I feel safe in my assumption that even those of us who were supremely clueless to all things digital will be able to make out way through this new world.

Check this book out – it will definetely end up on the “favorites” shelf on your bookcase!  I also used my new skills to publish a press release on this book – now that is impressive!  If that doesn’t tell you something about David Meerman Scott and Derek Mehraban, nothing will!  Here is my press release as created at http://www.freepressrelease.com:

New Book Brings “Old” Advertising/Marketing Guru’s Up to Speed

(www.freepressrelease.com) March 3, 2009

There is a new book making big news in the Advertising/Marketing world today, and it is “The New Rules of Marketing & PR” by David Meerman Scott.  David takes a rather complex world of internet marketing, blogging, podcasts and other social media outlets and breaks them down into simple tasks that easy to understand, and easy to execute.

Publishers Weekly says “This excellent look at the basics of the new-millennial marketing should find use in the hands of any serious PR professional making the transition”.  That couldn’t be more on the money.  This book is so good that Derek Mehraban, President of Ingenex Digital Marketing and Professor at Michigan State University elected to use this as one of his textbooks for his new  class, New Media Drivers License.  The NMDL class was designed to teach Marketing and PR students the skills necessary to succeed in the transformed Marketing arena.  It introduces students to Face Book, Twitter, LinkedIn and other social Internet venues, and allows them to gain the basic skills necessary to be competitive when they enter the professional world.   This book by David Meerman Scott is a perfect fit, and built very well on the concepts being introduced and learned through the course.

The Internet has brought a new revolution to the Marketing and Advertsing world, and it is critical to not only understand the new rules, but be able to skillfully and successfully play by them – this book is a great read, even if you’re not a student – Grab a copy today!

Getting Back in the Game – How to Catch Up

So, you left the workforce some time back, and now you’re thinking about going back to the daily grind.  But Wow!  It is very intimidating, isn’t it?  The “rules” of eight or ten years ago have changed dramatically and who is  going to help you find the new rule book?  The “old” world of advertising, marketing and PR revolved heavily around paper.  Weekly ROTOS for large mass-retailers, periodic catalogs, bill boards, magazine articles, and of course radio, TV, etc. While those are still very available and regularly used, there is a new kid in town – the Internet!  Not only can your potential employer’s customers shop on the Internet, but your employer can use the Internet for so many other things, and if you’re not knowledgeable and ready to hit the road running with this new info, you are going to be left in the dust when it comes to your competitors!

Well, the new rule book is here, and its call the New Media Drivers License (NMDL).    This is a course offered by Michigan State University and can be taken by undergrad and grad students alike.  It is primarily online so it is EASY to work into your already busy schedule – do it while the kids are in school, napping, do it in the evening – whenever it works with YOUR schedule!   This class is FULL of current, important and useful information – each week you will delve into a new topic and learn, learn, learn.  You will also DO what you just learned, so you will walk away each week with the confidence of knowing what you’re doing.  And, also important for someone like me, it is SO MUCH FUN!!  I have a new feeling of empowerment – regardless of whether I use it in a professional forum or not – I now know much more about what is going on and I love that!

Don’t wait – call Michigan State University today and enroll – you will be so very glad that you did!