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Ten Weeks in a Nutshell

March 5, 2009

This class has taught me so many things, and exposed me to so many things – to attempt to sum it all up in a short presentation will not only be very difficult, but will also expose to all my true cluelessness that existed at the beginning of this class.

I will attempt to touch on one thing that I learned from each weekly assignment, with the hope that this will give a relatively true representation of the class, and what one might hope to learn from it themselves.

I will also highlight the abbreviated PR plan I put in place for my brother in law, who is a poet, using some of my new skills.  While he is a great poet, and quite well known and well liked in his small circle of poetry, he does not have the familiarity and exposure he needs to advance to the next level.  I helped him set up some various channels that will hopefully increase his exposure and broaden his opportunities going forward as he continues with his poetry.

The areas I will touch on:

  • getting started
  • Face Book
  • Google applications
  • blogging
  • Google Ad Words – how to make them work
  • Social Media channels – twitter, linkedin, Digg, etc
  • SEO
  • The NMDL class
  • David Meerman Scott and his book
  • Short coverage of my PR plan for my brother in law
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